Archive for July, 2016

Make. America. Great. Again. #fouremptywords
July 6, 2016

I feel as if I know why people like Trump. He tells it like we want to hear it. Let’s just Make America Great Again. Simple, right?

He does not, however, tell it like it is. Not great. Not a four word sentence. Not even a five word one. It took me six words to even say that. See the dilemma?
 
We want to believe there is an easy solution. Nope (one word). Not so much (three words). Nada (four letters for our delightful Mexican friends who might find themselves behind a wall they have to pay for). 
 
We are slaves to convenience. There, I said it in five words which will not fit on a baseball cap or win a Presidential election. Even if it’s true. We want to believe that someone, anyone, can wave some sort of mythical wand and Make America Great Again. There are big (I would say significant but that wouldn’t poll well) things wrong with that four word statement. 
 
Make – The United States hasn’t made much of anything these last few decades. Tax legislation passed during the Bush administrations made it much easier to produce goods in countries with cheaper labour. And while this has has led to a middle class in countries most of us have never visited, it has decimated a talented pool of communities who didn’t see it coming and were unnecessarily blinded sided by the shift. There is no shortage of talent in the US. There might have been a shortage of the understanding of those consequences. Queue Detroit. A memo might have helped. Even a plan. Just saying.
 
America – Believe it or not, for most of the world, both North and South America are “America”. Just like we refer to Spain and France and Italy (and until recently, the UK) as Europe. I cannot handle Europeans thinking of Canadians as Americans but that says more about my point of view than their perspective. The United States might be the most populated part of “America” but it’s not the only or the biggest part. Of course, that’s wouldn’t fit on a baseball cap either. 
 
Great – Ok – what does great even mean? Good? Better? Best? You know what is great? Products. A concert, a dinner out, a movie, a cup of coffee, an ice cream cone, eighties music. Countries are not great. They are complex systems made up of millions of people. They are not products. They are not hotel stays or casino visits or even mattresses but Trump lives in that world. He wants to make a country into a thing, a product with a marketing manager and a market share. But the United States is not a product. It’s a collective of people, some of whom are awesome and can send a space craft into orbit on freakin’ Jupiter while others shoot school kids with assault riffles. Harsh, but true. Not great. Just excessively complex and in great need of thoughtful and forward looking leadership.
 
Again – That word, again, is a huge assumption. Again, as in when? Recently? Obama might not be remembered as the best President in recent times by his own country but history will be kinder – just as it was to others – because he is kind and did amazing things despite great odds. So let’s go back to what again might mean – Bush, Reagan, Nixon – you have 43 from which to choose. I’d like clarification on that. But I won’t get it. Because I am not that “American”. I don’t buy that the US is a product for sale to the highest bidder.
And I want my friends to know, if you could vote or would vote for Trump, the price of that convenience is a null and void warranty. He is not running to Make America Great Again, he is running to Make Trump Great Again. That would fit on a baseball cap but it wouldn’t win him the White House. I’ll give him this – he’s clever and manipulative – but please don’t give him 1600 Pennsylvania Avenue or it’s more than baseball caps we’ll need. Much much more.
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